Licensed products for Beijing 2022 sold on high speed trains

Licensed products for the 2022 Beijing Winter Olympic Games and Paralympic Games are sold on the train G119 on December 27, 2018. [Photo/Qianlong]

Licensed products for the 2022 Beijing Winter Olympic Games and Paralympic Games are sold on the train G119 on December 27, 2018. [Photo/Qianlong]

Beijing Railway Bureau began to sell licensed products for the 2022 Beijing Winter Olympic Games and Paralympic Games on 15 pairs of high speed trains on December 27, 2018.

On the train G119, a group of unified trolleys were seen exclusively selling the licensed products of more than 20 kinds like badges, medals, keychains, vacuum cups, scarves, postal books and postcards. The products priced from a few dozen to 300 yuan (a dozen to 43.78 U.S. dollars) in small packages are very appropriate to be sold to passengers on high-speed trains. The sales catalogue of licensed products on trains will also be updated in accordance with the progress of new arrivals of the licensed products.

Branded as a “name card” for China, high speed trains have been well-known in the world. Operating the high speed trains bound for all parts of the country in the Beijing-Tianjin-Hebei region, Beijing Railway Bureau is an important hub of the national railway network, which serves nearly one billion passengers annually. Apart from providing convenience for passengers, the sales of licensed products for the Games on high speed trains can help promote the Olympic spirit, the brand of the Games and hosting cities’ characteristics and attract wide participation and support of the public in the Games.

Next, the sales of licensed products for the Games will be launched on more trains of Beijing Railway Bureau, with the permission of the organizing committee for the Games.

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